We are traditional in that:

  • Our fees are transaction-based instead of based on the total assets in your account.
  • We follow a conservative approach to investing, using a balance of stocks and bonds in most accounts.
  • We do not have minimum investment requirements.
  • Our experience has proven that good quality stocks and bonds are most appropriate for our clients.

 We are untraditional in that:

  • By maintaining low overhead, we can charge you discount rates for your transactions.
  • While you ultimately decide the stocks you purchase, we strongly advise against investments that have no public market and are therefore illiquid.
  • In making our recommendations, we use fundamental analysis based on our own thorough and extensive research as well as utilize the resources of a number of outside professionals.
  • We do not make a market in any stock, and therefore have no obligations or incentives to sell any particular stock or bond product.  This keeps us truly independent, objective and focused on your goals.

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Phone: (608) 827-6400    (800) 279-1776

701 Deming Way, Suite 100   Madison, WI 53717

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